Too cool for school – celebs who cycle!

 

Forget stretch-limos, a growing list of film stars, rock legends and leaders-of-the-free-world take to two-wheels for speedy, paparazzi-free transport and, of course, to keep their figures in trim. Film star Michelle Pfeiffer relaxes by taking her bike apart and putting it together again. When not dabbling in Jewish mysticism or adopting children in Malawi, Madonna rides her bike with her son Rocco. Comic and film star Robin Williams owns 30+ road bikes. He rides with his mate Lance Armstrong, the seven times Tour de France winner.

Grilling-specialist Jeremy Paxman is a neo-cyclist: “It is easily the quickest way around central London, faster than bus, Tube or taxi. You can predict precisely how long every journey will take, regardless of traffic jams, Tube strikes or leaves on the line. It provides excellent exercise. It does not pollute the atmosphere. It does not clog up the streets.”

When singer Jarvis Cocker of Pulp wants to get anywhere in London, he throws his long-legs over his trusty mountain bike. Oscar winning bad boy actor Russell Crowe talks about his love of retail therapy – and cycling – in the December 2007 edition of Men’s Journal. Courtney Cox bought her friend Jennifer Aniston a $12,000 Chanel bicycle after Aniston expressed an interest in hitting Los Angeles’ bike lanes. Singer-songwriter Peter Gabriel can ride a Moulton and sing at the same time.

Actor Matthew ‘Weeds’ Modine loves cycling so much he created a campaign: Bicycle For A Day. In Hello magazine he said: “Honestly, bicycling isn’t just fun and healthy and non-polluting, it’s sexy. It gives you a nice rear end.”

Actor Jake Gyllenhaal is said to look good in Lance Armstrong’s shorts. At least the socks are white. Fashion designers Jeff Banks and Sir Paul Smith are avid roadies. Smith’s company has sponsored cycle teams, and Banks Jnr owes his love of cycling to Banks Snr: “My dad was a racer before the war. He bought me an Italian racing bike when I was 11, and I suppose I’ve never looked back. There’s not a major col in the Alps or Pyrenees that I haven’t climbed. I suppose I do it for the sense of achievement you get when you complete rides like that. It’s amazing.”

Giles Deacon, the British Fashion Designer of the Year for 2007, has expensive tastes (favourite hotels: Hôtel Costes in Paris, the Principe di Savoia in Milan and the Chateau Marmont in LA) but he’s still a down-to-earth Cumbrian lad who knows bikes are best: “I adore London and, if I have time off, I’ll just explore the city – visiting exhibitions. I like cycling everywhere. I have done so since I moved here 20 years ago.” Movie star Daniel Day-Lewis has a house in Ireland, close to Sir Paul Smith. The two cycle together. In a February 2008 interview with Esquire magazine Day-Lewis said: “I cycle everywhere…I’d still like to make a film about cycling. I still feel there’s something to be done there.”

Sir Alan Sugar – the entrepreneur who made his money from Amstrad but is now most famous for his ‘role’ in BBC’s The Apprentice – is a Lycra-loving roadie. A relatively recent convert (although he used to buy and sell bikes before he started his computer business) he has lost 3st since he took up cycling again. He says gyms are “brain-rottingly boring.” He rides a Pinarello ‘Prince of Spain’. “I like riding alone. It is a good time to chew over problems, discuss them with myself and sort them out. I have my BlackBerry whirring away in my pocket and usually I stop after a while and answer emails.”

TV football pundit Simon O’Brien, who used to be Damon in Brookside, still cycles on shoots and is a former co-owner of a green-tinged bike shop in Liverpool. Cerebral ex-footballer Graeme Le Saux has recently taken to two wheels. He’s even competed in cyclo-cross races.

Hotelier Sir Rocco Forte is a late starter: he only took up cycling five years ago when his love of endurance sport led him to triathlons. He likes all sports but now cycling is “the thing I love best…I am addicted.” He has ridden two Etapes du Tour, the amateur stages of the Tour de France.

Photo appearing to show US presidential candidate John Kerry with

Failed US president candidate John Kerry is a mad keen road cyclist, owning a custom-painted $3000 Serotta Ottrott which he pedals when he gets a spare moment. Former US president George ‘Dubya’ Bush took up mountain biking in February 2004. He said: “Nothing compares to getting your heart rate up to 170-something, riding hard for an hour-twenty, getting off and not hurting, as opposed to 24 minutes of running, at the end of which I hurt. When you ride a bike and you get your heart rate up and you’re out, after 30 or 40 minutes your mind tends to expand; it tends to relax.”

The current prez is stick-thin enough to be a cyclist, was famously pictured on a family bike ride in Chicago (wearing jeans) and may even be bike-friendly: “As president, Barack Obama will build upon his efforts in the Senate to ensure that more Metropolitan Planning Organizations create policies to incentivize greater bicycle and pedestrian usage of roads and sidewalks.”

Former shadow secretary of state for the Regions, Bernard Jenkin drives to his London home on Sunday evening and then doesn’t touch his car for a week: “I cycle everywhere, every day – to Westminster, to meetings in the West End and the City, to the Albert Hall, to the Royal Opera House. Cycling offers a huge financial advantage and it keeps me fit.”

Guitar legend Eric Clapton owns a stable of fancy Italian road bikes and rides often. Writer Beatrix Campbell is a confirmed cyclist: “In the context of the great debates about identity politics – are you gay or straight, nationalist or republican, British or English and so on – I would ask, “Do you ride a bike?”. I love everything about the machine – the sensation of the tyres on the road, the mobility – and I love the fact that you have this intimate relationship with the elements, and the landscape.”

Talking Heads frontman David Byrne gets around New York City on his mountain bike. He said: “I’ve known for twenty years that biking is the best way to get around this city. Back then, people just looked at you like you were crazy. At least now the cars slow down sometimes when they see you…The landlord and the city building code people let me install a shower in my office because I ride a bike to work. I can gallery hop or hit the clubs at night or in the afternoon cheaply and efficiently. It beats cabbing, and the subway is sporadic at night.”

One time housewives’ favourite Desmond Lynam wrote about cycle escapism in his diary column in The Daily Telegraph: “I decide on the spur of the moment to fly home…I see my loved ones and ride my bicycle in the fresh Sussex air and feel a hundred miles from Euro 2004.” 

CTC president and Channel 4 news anchor Jon Snow knows the fastest way to get around London’s congested streets is by bicycle. Top tip: to cool down after cycling from the ITN news centre to interview, say, the PM at 10 Downing Street, Snow has an ice-cube applied to the back of his neck by the make-up crew. He rides everywhere: “My whole day is built around meetings that can be achieved around bike rides. My contract actually offers me a free car from my home to my office and back, but I suppose I am addicted to cycling.”

Woe betide any drivers who mess with comedian Alexei Sayle: he’s big and bike-proud. He cycle-commutes in London and, like Jon Snow, is just one of the cycling celeb customers of Condor Cycles in London. Others include Adam Woodyatt (Ian Beale in Eastenders), Strictly Come Dancing winner and Chicago star Jill Halfpenny, Mick Jagger, (he has a Condor road bike and a custom hybrid), and Chris Tarrant and his wife. In 2005 they bought a tandem (but it clearly didn’t save their marriage…) – no news on what the mistresses ride…

Every Liverpuddlian’s favourite MP-cum-editor-cum-Mayor-hopeful Boris Johnson cycles to and from Parliament and his office at the Spectator magazine. Fashion designer Vivienne Westwood co-created Punk and “If you are lucky you may see her cycling past, next time you are in south London, with her wire-haired fox terrier, Alexandria, in the basket. Westwood has never taken the easy route in her life, and has achieved greatness through great effort. She said ‘I always try to go a different way home. It’s a kind of curiosity, not to want to do the same thing — Why do we have to do it this way? I’m going to try it that way’.

US band Grateful Dead rent studio space from bike supplier Marin of California. The band’s guitarist Bob Weir is a mountain biker, and often rides with mountain bike co-founding father, Gary Fisher. Weir said: “Bicycles are almost as good as guitars for meeting girls.” The Prime Minister of Belgium, Guy Verhofstadt is a cyclist and a fan of cycle-sport. He said: “In politics, one can learn some things from cycling, such as how to have character and courage. Sometimes in politics there isn’t enough of those things.”

Lee Iacocca, former boss at Ford and then General Motors, invented the Ford Mustang, the SUV and the Minvan. But his gas-guzzling days are now over: he’s now pinning his hopes on electric bikes and claims to ride his company’s products. He said: “After fifty years in the automobile business, I’m bringing you the future of transportation “and it’s electric!”

Before their acrimonious separation, Sir Paul McCartney could often be seen cycling along the seafront with Heather Mills near their house in Hove, East Sussex. Shortly after his divorce was granted by the High Court, the former Beatle was back on his bicycle with a new companion. He’s been seen cycling in Jumby Bay, near Antigua, with Nancy Shevell, the 47-year-old American socialite.

The reclusive members of German electronic-pop pioneers Kraftwerk don’t just write songs about road-bike races – their 1980s Tour de France album is an influential classic – they ride. Hard. US rocker Jon Bon Jovi is a mountain biker. He even sponsors an MTB team.

Think motor-mouth Jeremy Clarkson hates bikes? Think again. He and his wife ride Raleigh Pioneers to keep fit.

For more information go to http://quickrelease.tv/?p=35

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Be wary of ‘solar for free’ offers, householders told

With companies offering to fit homes with solar panels for free, experts say you can save more by paying for them yourself http://bit.ly/bnbJRj

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Green Garage helping drivers to become more green

http://www.springwise.com/automotive/greengarage/ report…where Luscious Garage helps keep green vehicles operating smoothly on the road, Green Garage focuses on helping vehicles on the road be more green. Launched earlier this year, Colorado-based Green Garage specializes in “green-tuning” cars to run cleaner, greener and cheaper through sustainable, energy-saving automotive maintenance and repair products. The full-service company begins by bringing the garage to the customer’s front door with a valet service whereby it picks up a client’s car, green-tunes it and then drops it off again. For corporate clients, Green Garage’s Corporate Mobile Service Truck pulls into business parking lots with its mobile lift and is able to service many cars throughout the day. Either way, Green Garage’s “Carhugger” technicians use auto parts that save money by improving fuel efficiency and by reducing the frequency of services. Included in the garage’s services are an “Energy Intervention,” including preliminary diagnostics to see how to get the best out of the engine, as well as a 53-Point Systems Inspection that proactively identifies any preventive issues that may require maintenance. Green Garage has amassed a line of more than 60 sustainable products, chosen for their superior performance at solid waste reduction, CO2 emission, toxicity, water conservation, use of natural resources and social impact; included among them are non-leaded wheel weights and bio-diesel engine conversions, for example. Pricing for a basic “Drive Good” oil change package—including Green Garage’s High Performance Dual Stage Oil Filter, which is 10 times more efficient than regular oil filters and lasts 6,000 to 10,000 miles—is USD 69.95. That may be higher than average, but it will also save customers about USD 175 over 24,000 miles, the company says. Not only that, but drivers need only change the filter four times and the oil once during that 24,000-mile time frame. Customers who choose Green Garage also use 70 percent less oil, it says. Given where the automotive industry began on the sustainability spectrum, it seems safe to say there’s plenty of room for improvement, and that’s just what we’re beginning to see. Green Garage has launched in Boulder and Fort Collins, with plans to expand nationwide in 2011. One to partner with toward that end…? (Related: In-car ‘coach’ helps Ford drivers save fuelGreener driving with Fiat and Microsoft.)

Website: www.greengarage.com
Contact: customerservice@greengarage.com

Spotted by: Travis Eagles-Soukup

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Marine food chain hit by ocean global warming

The entire marine food chain is in danger of collapse because of a decline in tiny phytoplankton, which scientists are linking to climate change and rising ocean surface temperatures. http://www.theecologist.org/News/

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Apls to Eye 2010 Expedition Complete

On Saturday 31st july 2010 just after midday www.sport4charity.net Alps to Eye expedition came to its end. A crowd of around 200 family and friends stood on the South Bank to see their very own heroes come ashore. The trip was funded using the boy’s own funds and now the task of reaching the £10,000 target steps up another gear…visit sport4charity website to find out how you could donate to help for heroes charity and also pass on your thoughts and congratulations! There’s rumour of another trip…so watch this space for more details. Well done fella’s we need more people like you in the world!

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Alps to Eye Expedition 2010 almost complete…

3 ex-Royal Marine Commandos kayak 7 countries, over one thousand miles, the Channel and the Thames to help our heroes. The journey has been an immense physical and mental challenge. On June 27th 2010, the lads trekked 40 miles carrying their kayaks to the source of the river Rhine.  They started their missions from Tomasee lake, 2345 metres above sea level, and began paddling one of Europe’s longest rivers through Switzerland, Liechtenstein, Austria, Germany, France, Belgium and the Netherlands, finally to arrive in London this Saturday.

Having served a total of 32 years between them in the Royal Marine Commandos, raising money and awareness for Help For Heroes is a cause very close to their hearts. The aim is not only to kayak one of the longest rivers in Europe but to help raise as much money as possible for the amazing men and women of the armed forces. The boys deserve a heroes welcome. For photo opportunities and more information, please contact Jez Felwick at Form Talent Ltd: Tel: 07815 154995, email: jez@formtalent.com . http://sport4charity.blogspot.com

Donations can be made through www.sport4charity.net  or the blog at http://sport4charity.blogspot.com/

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Like ducks to water – Alps to Eye 2010 www.sport4charity.net

It’s been an epic tale of adventures and now Phil, Rob and Sean have made it across English Channel they’re on schedule to be at the London Eye around 11-12 on Saturday. All in aid of www.helpforheroes.org.uk follow the boys progress via www.sport4charity.net

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They’re coming to London www.sport4charity.net

Sport4charity www.sport4charity.net amazing Alps to Eye 1000 mile paddle in aid of Help for Heroes www.helpforheroes.org.uk is now entering the final phase of execution…all that is left now for the infamous three amigo’s (Phil, Rob and Sean) is a quick paddle across the English Channel, followed by the River Thames and a grand finale at the London Eye. Well done for getting this far fella’s and raising funds for such an amazing cause! We are all looking forward to seeing you back on dry land, sharing a few stories and no doubt hearing about the next ADVENTURE you’ve got planned. Keep on keepin on and inspiring others – BOOOOOOOOOOOOM!

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The International Scott Centenary Expedition www.isce2012.co.uk

Thanks to Antony Jinman the story of Captain Robert Falcon Scott RN (1868 -1912) one of the greatest epic tales in human history will live on. To celebrate the centenary of Captain Scott’s last expedition, commemorate the deaths of the Polar Party and to support the continuation of their work through the Scott Polar Research Institute a team will undertake an expedition to Antarctica in January 2012 to visit the last tent site of Scott and his Polar Party and hold a commemoration service. In doing so to rise to the adventure of a challenging environment and involve people from multiple backgrounds and ages.

  • Inspire the leaders of tomorrow and the community at large through an education outreach and media programme.
  • Raise awareness of and funds for the Scott Polar Research Institute in order to support the living memorial dedicated to Scott and the Polar Party.

The Expedition

Just as Captain Scott involved as many people as possible in his expedition to represent as many interests as possible, so will the ISCE. This will be achieved through schools and public outreach programmes and through a dynamic range of participation in parties on the ice – the Sledge Party and the Flight Party.

The Sledge Party

The Sledge Party will attend the memorial service by forming a tribute man-hauling party who will follow the route taken by the Search Party of 1912. The team will travel with full supplies from Scott’s original Base to where the tent of the Polar Party was found. On completion of the service they will return overland – a journey of 290 miles. The team will consist of:

  • Established polar explorers and adventurers
  • Members of Her Majesty’s Armed Forces
  • Youth Members
  • Novice Expeditioners
  • Media team

The Flight Party

No commemoration would be complete without the descendants of Scott and his men. Descendants, major sponsors and representatives from organisations with links to the original expedition will be flown into Antarctica to join the Sledge Party for the memorial service, reminding us that real human lives form the heart of these epic stories. Participants may include:

  • Descendants of the five Polar families
  • Expedition Patrons
  • Major sponsors
  • Representatives of Polar Organisations
  • Senior Representatives of Her Majesty’s Armed Forces

To learn more about the expedition and show your support visit www.isce2012.co.uk

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The Green Marine and Sport4Charity

The Green Marine is very proud to be supporting the incredible 1000 miles of paddling ‘Alps to Eye’ expedition in aid of helpforheroes http://www.helpforheroes.org.uk/. To help celebrate and provide Phil, Rob and Sean with some much needed sun protection, The Green Marine enlisted the help of Lucky Seven http://www.luckyseven.tv/  – here’s a sneak preview of the Ltd Edition Cap. Remember the boys need ALL YOUR HELP http://www.sport4charity.net/ 

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Flash backs, horn blowers, coffee break and the calm after the storm www.sport4charity.net

3 Men, 1 River and 1000 miles of paddling all in aid of ‘help for heroes’ read all about their latest adventures and show your support at www.sport4charity.net

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20 hot tips to stay cool

As temperatures soar and thousands head off on holiday to make the most of the long, hot summer days, we discover 20 ways to keep your cool in the heatwave:

Eat small meals and eat more often. The larger the meal, the more metabolic heat your body creates breaking down the food. Avoid foods that are high in protein, which increase metabolic heat.

Run your wrists under a cold tap for five seconds each every couple of hours. Because a main vein passes through this area, it helps cool the blood.

Eat spicy food. Although this may be the last thing you fancy in hot weather, curries and chillies can stimulate heat receptors in the mouth, enhance circulation and cause sweating, which cools the body down.

Take a tepid bath or shower just below body temperature, especially before bedtime. Although a cold shower might sound more tempting, your body generates heat afterwards to compensate for the heat loss.

If you have a basement, use it during the hottest hours of the day when the sun is highest. Basements are usually 10-15 degrees cooler than the upstairs part of the house.

Wear lightweight, light-coloured cotton clothes. Heat is trapped by synthetic fibres, but cotton absorbs perspiration and its evaporation causes you to feel cooler. The light colours reflect the sun’s radiation.

While you’re out, keep the house curtains drawn to stop it heating up like a greenhouse.

You may be longing for a cold beer or a chilled white wine spritzer. But you should avoid alcohol because it dehydrates the body. You are better off with mineral water or low-sugar fizzy drinks. Also, avoid drinks with caffeine such as coffee and colas. These increase the metabolic heat in the body.

Women should replace their usual body moisturiser with a cooling aloe vera aftersun product to use morning and night. This will help lower your skin temperature.

Slow down and avoid strenuous activity which will stimulate your body and raise its core temperature. If you must go jogging, do it during the coolest part of the day, which is usually before 7am.

Get Liquid Ice. This re-useable ice wrap is perfect for cooling hot skin. The cloth, pre-soaked in the Liquid Ice solution, cools instantly when removed from the packet without need for refrigeration.

Get some Mentholatum Migraine Ice patches. These soft gel patches – designed to soothe headaches – come into their own during heatwaves as they instantly reduce skin temperature when applied. They can be found in chemists.

Drink chrysanthemum tea. Practitioners say chrysanthemum is a cooling herb which clears the head.

Sleep on a feather or down pillow with a cotton pillowcase. Synthetic pillows will retain heat.

Hire an air-conditioning unit from £30 a week. Placed in the corner of the room, this box – no bigger than a bedside cabinet – will cool things down within half an hour. Alternatively, invest in air-conditioning for your home. One room can be arctic cool from £1,600 – and the unit doubles as a heater.

The night before you go out for the day in the sun, roll some damp flannels up and pop them in the freezer. Take them with you in a plastic bag. Then, when you start to feel hot, unwrap them and place them over your face.

Buy a Chillow. It’s a thin, soft, thermo-regulating leather device that pops into your pillow to cool it down. In studies, Chillow users got to sleep an average of 68 per cent faster. Try mail order at £24.95 from 020 8523 7395.

Try a Native American herbal remedy called Black Cohosh which has been clinically proven to relieve hot flushes and night sweats in menopausal women. Recent research suggests it works on the hypothalamus, where it may help regulate body temperature.

Ditch your duvet and sleep under a sheet instead. Even better, put your sheets in a plastic bag and stick them in the fridge a couple of hours before going to bed. As we fall asleep our body temperature lowers, which is why it’s difficult to sleep in hot weather. Cold sheets straight from the fridge should help you sleep better.

Sit back, close your eyes and picture snow. Research has shown that the body reacts to these daydreams, reducing its overall temperature. Read more: http://www.dailymail.co.uk/health/article-191204/20-hot-tips-stay-cool.html#ixzz0sS5Rh4K5

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Report lists top ten countries at risk of water shortages

Sub-Saharan African countries top list of those with most vulnerable water supplies as report warns of ‘looming crisis’ in both Asia and Africa from pollution and depletion of natural water resources. http://www.theecologist.org/News

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Zero carbon Britain: how to get there in 10 steps

A blueprint for how Britain could reduce its greenhouse gas emissions to zero over the next 20 years by a combination of electrification, insulation and a massive scaling up of offshore wind

The UK government aims to reduce carbon emissions by 30 per cent by 2020 and 80 per cent by 2050 but is this enough? The Centre of Alternative Technology (CAT) has gone further and outlined a series of measures we could take to bring our emissions right down to zero by 2030. Below the Ecologist explain how it can be down in ten steps.

1) Insulation – and lots of it

The home accounts for 28 per cent of Britain’s energy demand and is responsible for 30 per cent of our total greenhouse gas emissions. More than half of those emissions come from heating our homes.

We can reduce home energy demand by 70 per cent by improving insulation in every home (there are 6.3 million lofts with little or no insulation), improving new home designs and aiming for thermal comfort (warmer surfaces and less draught) rather than heating up buildings to certain pre-defined temperatures.

This mass refurbishment policy can be achieved through a mixture of; council rebates for energy efficiency improvements, green mortgages providing lower interest rates for investment in energy efficiency, VAT reductions on certain materials like insulation and new build regulations for housebuilders.

2) Offshore  wind

Britain has the potential to meet all its energy needs through renewables by 2030, which means no nuclear or coal-fired power stations. The bulk of this (55 per cent) can be met through offshore wind through an estimated 20,000 turbines.

Britain already has the largest deployed offshore wind capacity in Europe but as its North Sea oil and gas reserves decline it could create a new energy surplus through massive growth in its offshore wind capacity. 

A total government investment of £300 billion over the next 20 years would be required to facilitate this growth. This is an enormous amount, but at its peak will only amount to a little more than 2 per cent of the UK’s gross domestic product in 2008.

3) Fewer cows, sheep and green fielded countryside

Thirteen million hectares in Britain are used mainly for grazing livestock and growing feed for them. By cutting the numbers of cows (by 80-90 per cent) and sheep (by 80 per cent) we can cut methane emissions from livestock and switch the land to fast-growing energy crops like short rotation coppice. These can be used to produce heat and power. 

It would mean a diet of less beef and lamb (50 per cent less meat and dairy produce overall) and a countryside landscape of fewer sheep-dotted fields and more tall woody crops.

4) Electric cars and hydrogen buses

Electric cars produce around 50 per cent less carbon dioxide emissions compared to petrol or diesel.

We could run our entire car and taxi fleet on just 16 per cent of the total current electricity demand. Smart charging at night when demand is low and charging garages where drivers can swap batteries during the day can reduce the need for additional electricity production.

Reductions in car use can be achieved by two methods; a tax on each mile driven to make public transport costs more comparable to car costs; and town planning changes to reduce distances we need to travel and encourage cycling, walking and public transport alternatives.

5) Lots more trains

Trains can be electrified to reduce emissions and the network expanded to cut out the need for any domestic aviation at all by 2030. Improved high-speed rail connections to Europe could also reduce short-haul flights (45 per cent of flights in Europe are less than 500km). Carbon pricing could help make trains a cheaper option for consumers.

6) Massive cut in long-haul flying

Aviation is one of the fastest growing sectors of the world economy and in the UK a 200 per cent increase in air passengers is expected by 2030.

To reach a zero carbon Britain we would need to end domestic flying and cut international, long-haul flights by two-thirds. Long-haul flights account for the bulk (66 per cent) of the UK’s aviation greenhouse gas emissions. 

Some reductions would be expected through adoption of video-confercing for business meetings and an increase in holidaying closer to home but the bulk of reductions would need to be achieved by price regulation.

 7) Biofuels

They have got a bad reputation but ‘second generation’ biofuels made from woody biomass converted into liquid may have a lower greenhouse gas impact because they can be grown on a wider variety of land types and not lead to deforestation. This fuel can be used in sectors like aviation where electrification is not possible.

8) Carbon price and taxes

To achieve the zero emissions target we would need new regulations but also an eventual carbon price of around £200 per tonne of CO2 but this could rise to as high as £500 a tonne according to CAT. This would have a huge impact on the price of carbon-intensive consumption. For example, under such a pricing a kilogram of beef would be £7 more expensive while a kilogram of chicken would cost an extra £1.75.

9) Cut food imports

We currently import 30-40 per cent of the food we eat but we can reduce that to 15 per cent. This would cut our demand on imports of food or animal feed grown on deforested land. 

This would probably mean an end to out-of-season produce on our supermarket shelves although some foods, like strawberries, can be grown in areas of Britain in polytunnels all-year round.

10) Clever marketing tactics

Underpinning all the above steps is a requirement for behavioural change and acceptance of things like reduced meat consumption, international travel and a very different countryside landscape.

As CAT themselves acknowledge on the issue of cutting meat consumption, ‘this proposal goes against very strong preferences, powerful vested interest and an almost universal historical trend towards higher consumption of livestock products’.

They say government and NGOs must develop multi-communication strategies for different audiences. They should also support local programmes that aim to achieve specific behavioural changes through appeals to community-orientated values. http://www.theecologist.org/News/

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Corporate responsibility is no longer optional

If you are not a socially responsible company you will be punished right!…consumers are now savvy that they will not be taken in by superficial brand repositioning or public relations initiatives. CSR must be fundamental to the business, not just a tactic! The Gulf of Mexico spill was always going to be a serious crisis for BP,  but what has exacerbated the feeling against BP is they overtly positioned themselves as a nice company. The 1990′s were the age of image, when for example BP dropped its old name British Petroleum. The second decade from 2000 – 2010 was the age of advantage where companies such as Whole Foods made ethical behaviour a point of competitive difference. This new decade is about the age of damage. In the era of on line social media where the public has so much access to information and can share and comment on it consumers punish those that don’t live up to expectations…companies (brands) must demonstrate transparency, authenticity and speed – all qualities it might be said that BP lacked. The most successful businesses over the next decade are going to be the most socially responsible. Plainly companies must be profitable as well as socially responsible and CSR is no longer a nice optional extra – you know the best way to get the public to respect your brand? Have a respectable brand! As The Green Marine says “the time is always right to do what is right”…the time is right!!!

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What is biodiversity offsetting and how would it work?

European observers say it is going to be as ‘big as the carbon market’, but is buying a licence to cause ecological damage a sound strategy?

Targets to halt biodiversity loss are failing. Both the EU and the UK Governments admit as much, and it is a similar story around the world. This failure is blamed in part on the lack of value that decision-makers place on nature and the benefits it provides humans. www.theecologist.org

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Urban gardening – 5 new business ideas from Springwise

More than half of humanity now lives in cities, according to the United Nations Population Fund. This rapid and ongoing change presents a raft of new challenges, many of which create opportunities for resourceful entrepreneurs. Here are five concepts that target consumers’ increasing interest in growing their own food in the city:

1. REEL GARDENING — Simplifying the process of starting a domestic garden, South Africa’s Reel Gardening provides a strip of biodegradable paper carrying correctly spaced, pre-fertilised seeds. The strips are colour coded (e.g. red for tomatoes, purple for beetroot) and carry instructions for how deep they should be planted in your soil. Just add water!

2. THE WIKI GARDEN — Urban gardeners who haven’t even got a bed of soil may be interested in the Wiki Garden from Hawaii. It’s a metre-long “growing medium” (i.e. sack) containing compost, worm castings, bat guano and more, plus a built-in irrigation system with a hose attachment. The bags can be connected, allowing for an easily scalable system.

3. CLICK AND GROW — Another alternative is to do without soil at all. Estonia’s Click and Grow is a hi-tech growing system deploying aeroponics: the plant’s lower stem and roots are contained in an air or mist environment, regulated by sensors and electronics to ensure the plant is fed and watered correctly. The pots even feature a USB port to upload new growing instructions.

4. WINDOWFARMS — Rather than selling a particular product, the Window Farms project in New York promotes the production of hydroponic food gardens in homes and offices, using recycled or locally-sourced materials. The founders aim to build a community to share ideas and engender a DIY approach to solving environmental problems.

5. OOOOBY — Based in New Zealand, Ooooby, short for Out Of Our Own Back Yard, is a social networking community dedicated to connecting local food producers and consumers for trade, networking, and sharing ideas. Ooooby also organises stalls at farmers’ markets and other locations through which people can buy, sell and barter local produce and small-scale farming supplies.

Spotters: Catherine Corry, Liz Stone, Kristoff Everaerts, Louisa Redshaw, http://springwise.com/weekly/

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Scientists use shellfish to assess toxic impact of BP gulf oil spill

Concerns rise that smaller animals will absorb toxic compounds and pass them along the marine food chain causing lasting damage to fisheries and marine ecosystems. http://www.theecologist.org/News/

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The Most Important Leadership Quality for CEOs? Creativity

For CEOs, creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking, according to a new study by IBM. The study is the largest known sample of one-on-one CEO interviews, with over 1,500 corporate heads and public sector leaders across 60 nations and 33 industries polled on what drives them in managing their companies in today’s world.

Fast Company‘s annual list of the 100 Most Creative People in Business just took on a whole new depth. And this year’s list will be revealed later this month. Steven Tomasco, a manager at IBM Global Business Services, expressed surprise at this key finding, saying that it is “very interesting that coming off the worst economic conditions they’d ever seen, [CEOs] didn’t fall back on management discipline, existing best practices, rigor, or operations. In fact, they [did] just the opposite.” About 60% of CEOs polled cited creativity as the most important leadership quality, compared with 52% for integrity and 35% for global thinking. Creative leaders are also more prepared to break with the status quo of industry, enterprise and revenue models, and they are 81% more likely to rate innovation as a “crucial capability.”

Other key findings showed a large disparity between views of North American CEOs and those from other territories. For example, in North America, 65% of CEOs think integrity is a top quality for tomorrow’s leaders, whereas only 29-48% of CEOs in other territories view it as such. Ironically, while company leaders in North America will bring more integrity to the job, they also expect far more regulation than foreign heads — both presumably reactions to negative public perception and heavy government intervention following the recession. A full 87% anticipate greater government oversight and regulation over the next five years — only 70% of CEOs in Europe hold this opinion, and 50% and 53% in Japan and China, respectively. Meanwhile, nearly double the amount of CEOs in China view global thinking as a top leadership quality, compared with Europe and North America. The area of focus the regions can all agree on is customer focus: 88% of all CEOs, and an astounding 95% of standout leaders, believe getting closer to the customer is the top business strategy over the next five years. IBM will be holding a Web dialogue with experts to discuss the study’s findings. You can find a link for the Web cast here, and a schedule as follows:

  • Creative Leaders Webcast – 8am-9am EDT
  • Connected Customers Webcast – 1pm-2pm EDT
  • Dexterous Organizations – 8pm-9pm EDT

What do you think of the findings? Is creativity the most important leadership quality today? Don’t forget to sign up for our Most Creative People in Business conference, which is sure to provide excellent insight on the topic.

http://www.fastcompany.com/1648943/creativity-the-most-important-leadership-quality-for-ceos-study

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Pesticide residue exposure linked to ADHD in children report Ecologist

Parents urged to wash fruits and vegetables before eating after study finds commonly used pesticides may contribute to ADHD in children. Children exposed to organophosphate pesticide residues found in fruit are at increased risk of developing Attention-Deficit Hyperactivity Disorder (ADHD), www.theecologist.org/News/

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Safety in the Sun – Top Tips

It seems to be getting hotter, maybe summer if finally on its way? Doh! Safety in the sun is something some of us may forget while we are busy basking in the glorious weather. In fact, even on a cloudy day there are still some very real risks to us and our children. We give you some helpful tips on how to protect your children in the sun, so you and your family can enjoy a relaxing, burn-free holiday! Remember you can burn in the UK – The Great British sun is quite capable of burning your child! Take extra care at home as well as abroad.

  • Know the shadow rule – If your shadow is longer than you are, then you are safe from the sun. When your shadow is shorter than you are, the sun can burn you.
  • Use shade – Keep babies in complete shade: under trees, umbrellas, canopies or indoors.
  • Cover them up - Dress children in cotton clothing that is baggy, close-weave and cool. Oversized T-shirts are good for covering most of their skin.
  • Use dry clothing – Remember that wet clothing stretches and can lose up to half of its UV protection – put children in dry clothing after playing in water.
  • Protect shoulders and necks – Don’t put children in vest tops or sundresses if they are spending a lot of time outdoors – shoulders and backs of necks get easily burned.
  • Wear sunglasses – Buy good quality, wraparound sunglasses for children, as soon as they can wear them. Sunglasses don’t have to be expensive brands, but toy sunglasses can do more harm than good.
  • Find hats they like – Encourage children to wear hats with brims, especially if they are not wearing sunglasses. The wider the brim, the more skin will be shaded from the sun.
  • Use sunscreen wisely – Apply factor 15+ sunscreen before children go outdoors. Then reapply often to be sure of good coverage. Don’t forget their shoulders, nose, ears, cheeks and tops of feet.

To find out more top ‘sunny’ tips go to http://www.mychild.co.uk/articles/safety-sun-top-tips-423

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Transforming Rio’s slums through community driven art

A splash of colour and design can go a long way toward beautifying a grey, ugly space, as Carspaze and Style-your-garage have already shown. Now aiming to do something similar for the slums of Rio de Janeiro through large, community-driven murals, the Favela Painting project also goes several steps further by incorporating training and employment for local residents.

Website: www.favelapainting.com
Contact: info@favelapainting.com

Spotted by: Ruben Brusse

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BBC – Signs of Change with Chris Packham

The Home of Spring Watch – Chris Packham shows us how changes in nature around us provide solid proof that climate change is already happening. Some of the most powerful data has come from amateur naturalists and recorders. Chris investigates what climate change means for UK plants and animals and predicts the winners and the losers. By showcasing new and exciting ways in which conservation can help our flora and fauna deal with the challenge, Chris reveals not only large-scale visionary schemes, but also advice on how to shape a positive future for UK wildlife in a changing world. http://www.bbc.co.uk/nature/uk/

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Marine scientists study ocean-floor film of Deepwater Horizon oil leak

Deepwater Horizon oil rig

One analysis suggests gusher is 70,000 barrels daily, or an Exxon Valdez every four days, and 12 times more powerful than estimates by Coast Guard or BP. http://www.guardian.co.uk/business/2010/may/13/bp-oil-spill-ocean-footage

Gulf Oil Spill Begins To Reach Land As BP Struggles To Contain Leak

Contract workers in Hopedale, Louisiana, take a break from unloading oil booms to protect marshlands from the massive oil slick in the Gulf of Mexico. Photograph: John Moore/Getty Images

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Cloud-whitening trials ‘a dangerous experiment’ or good?

Clouds

Microsoft founder Bill Gates providing funding for geoegineering experiment to increase whiteness of clouds, reflect more sunlight back into space and reduce global warming http://www.theecologist.org/News/

Cloud Scenery

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